Wine Spectator s Sips & Tips: Email Newsletter Review

Wine Spectator’s free Sips & Tips email newsletter excels in many areas. You’d be hard-pressed to find more engaging content; the use of images is well-balanced to provide an elegant sophisticated look and feel. But even so, this fine newsletter is missing some simple things that would elevate it from good to great.

This review will give you a great model to use for:

Developing a reader-focused content strategy
Creating a look and feel that supports the business goals
Writing subject lines which are short, sweet and effective
Using interactive tools to grab your readers’ attention
Presenting multiple sales opportunities without alienating your subscribers

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Wine Spectator's Sips & Tips: Email Newsletter Review