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All the knowledge you need to be a prosperous online publisher

The Mequoda Library is the result of years of research in the best practices of online publishing and Internet marketing. Inside you will find over a dozen books and hundreds of case studies and expert reviews that explain in detail how to turn your publication into a successful online media network.

Mequoda Library members gain access to the entire archive on a 24-hour basis and can get the latest information on:

• Landing Page Optimization
  
• Running an Effective SEO System
  
• Increasing Website Traffic
  
• Improving the Users’ Experience
  
• Multiplatform Publishing
  
• Maintaining Long-Term Customer Relationships

The extensive archives in the Mequoda Library extend well beyond the above topics. The archive will continue to grow as we add between two and four books and reviews every month—keeping you up to date on the latest in online publishing.

Handbooks

The Mequoda Handbooks are over a dozen in number and growing. The full-length books analyze key aspects of online publishing management, webpage optimization and maximizing revenue online—to name a few topics.

One of our most popular handbooks, Generating Website Revenue 2007, teaches publishers to analyze their business’ goals and strengths to pick the right website archetype to maximize their online traffic and revenue potential.

In Internet Strategy for Publishers and Authors, publishers can learn how to implement a strategic management system, diversify their products for the Web, create user-centric websites and use website metrics to make fact-based adjustments to their organization.

Membership Website Publishing will teach you everything you need to know to build an effective Membership Website. This includes 14 website design guidelines and 13 expert reviews of some of the best Membership Websites online today.

Publishers who read Using Retail Distribution to Drive Website Traffic will learn how partnerships with retailers can be an effective catalyst to increasing unique visitor counts, newsletter subscriptions and advertising inventory.

Creating Land Pages that Sell describes the two classifications and eight types of landing pages that receive targeted website traffic. The best practice guidelines for developing your landing pages are guaranteed to increase your conversion rates.

A detailed and proven database marketing system designed to acquire, build and monetize customer relationships is illustrated in How to Start and Run an Effective Internet Marketing System.

How to create more buzz about your publishing company and website will be clear after reading Making the Most of PR and Earned Media, where you’ll learn the secrets to generating free press.

In Seven Online Publishing Secrets you’ll learn the tactics that create an audience-driven, continuous improvement management system. The process will take you from implementing your strategic management system to monitoring it with metric-driven decisions.

How to Start and Run and SEO Program will teach you how to raise your search engine rankings, putting your business in front of more users while boosting your website traffic and revenue.

Secure new leads for your paid publication by reading How to Start and Run a Co-Registration Marketing Program and learning how to use your free email newsletter to reach more customers.

The Mequoda Handbooks are designed to enable publishers to develop the online marketing, publishing and businesses strategies that work for their business. They represent thousands of hours of research placed at your fingertips anytime day or night.
Reading through them will transform you into an online publishing and marketing expert on the path to success.

“The Mequoda Library is one of a very small handful of reliable resources that helped us develop and implement our Web publishing strategy. I refer to the many articles frequently and have emailed many timely pieces to my colleagues here as we work through issues on macro strategy, page design, and SEO considerations.”

– Harvard Health Publication’s Publisher Ed Coburn

Case Studies

The Library’s Case Studies archive gives publishers access to dozens of business strategies being employed by top online publishers today. The case studies explain what each publisher is doing right and wrong in executing their online publishing business—and why.

The Forbes Media Network Case Study, based in part on our interview with CEO Steve Forbes and Forbes.com President and CEO Jim Spanfeller, describes how the financial publication’s online strategy differs from its print publication’s and why its website generates millions of dollars online.

The Ask the Builder Internet Hub Case Study describes how a single entrepreneur, Tim Carter, built an integrated media empire online that generates millions of dollars in advertising revenue and making nearly $1,000 a day selling ebooks and check lists.

The America’s Test Kitchen Case Study is one of the best examples we have found of a print publisher that has become a new media entrepreneur. From a single magazine Chris Kimball has created a diverse media empire that includes a free email newsletter with 850,000 subscribers, a TV show, 40 best selling books, two magazines, a growing line of DVDs and a successful membership website.

Consumer Reports was one of the first highly successful print publications to become even more successful online, and our Consumer Reports Case Study describe how the business generates over $190 million in revenue and growing.

The Daily Reckoning Case Study illustrates the power of email to generate millions of dollars in revenue. As the flagship newsletter for Agora Inc., The Daily Reckoning has an over 70 percent annual retention rate and serves as a gateway to more profitable premium products.

The Motley Fool Media Network Case Study describes a business that, after the 2001 dot-com crash, had to rework its business model from advertisement-based to subscription-based. The transition was a booming success and now more than 150,000 active paying subscribers generate about $22.5 million in revenue for The Fool.

After ten years of online publishing, The Wall Street Journal has not given up an inch. The online business model and strategy that generated about $56 million in 2005 from subscription revenues are outlined in the WSJ Membership Website Case Study.

How to manage an extensive portfolio of information products and email newsletters can be learned from the The Johns Hopkins Health Newtwork Case Study. Inside we break down how 13 different health alerts and 29 vertically integrated information products are sold at high profit.

Read the Fodor’s Travel Case Study to learn the book publisher’s high-profit online strategy of reorganizing its content into “minimum informational units” to be repackaged and resold over and over.

Find out why PCWorld’s most profitable new business source is its website in the PCWorld.com Internet Marketing Case Study. Discover how its publishers use OFIEs, or Order Form in Editorial, to drive magazine subscriptions to new levels.

“For publishers, today’s Internet is a frontier. Like all pioneers, we need experienced scouts who have invested their time and energy to learn the landscape. For us, the members of the Mequoda team are those scouts and without their guidance we would wander—more or less aimlessly—in the wilderness. We depend on their publications and their personal support to lead us toward a practical, profitable digital future.”

– Bryan Welch, Publisher and General Manager, Ogden Publications, Inc.

Expert Reviews

The over 100 Mequoda Expert Reviews breakdown the website designs, email newsletters and landing pages of a wide array of online publishers. The Mequoda Experts guide the reader through effective design guidelines for these platforms while commending an online publisher’s good points and suggesting changes for optimum execution.

Website Design Reviews

Consumer Reports is an online leader in the paid membership websites market, and inside the ConsumerReports.org Website Design Review you can learn why its website’s clear strategic intent and persistent navigation are vital to its success.

Find out why the number one blog in the country, TMZ.com, dominates the celebrity news market online with constantly updated content and flashy images in the TMZ.com Website Design Review.

The WineSpectator.com website design review illustrates an effective Mequoda Membership Website Publishing Model that can be imitated by any publisher looking for membership website success.

Read the Economist.com Website Design Review to find out why having loads of content on a well designed website is good, but why having it disorganized can be a disaster.

The Atkins Website Design Review illustrates a website that is successfully using a single interface to lace together a free editorial hub with a variety of commerce sites. The Atkins brand is successfully maintained where ever the user travels to.

Landing Page Reviews

Find out why the New York Times’ access challenge page is one of the best that Mequoda has ever reviewed, and how you can apply it to your business to increase conversions.

The Harvard Health Letter Landing Page Review is written by copywriting guru Bob Bly, who urges the publishers of this lack luster landing page to add stronger copy to persuade more users to conversion.

The importance of headlines for landing pages is described in the Motley Fool Stock Advisor Landing Page Review. Inside you’ll learn why landing pages are online advertisements and their headlines are “advertisements for advertisements.”

If you are looking for an example of what type of landing page to avoid, try reading the Wall Street Journal 20-Free Issues Landing Page Review. One of our contributing editors said that “somewhere out there a copywriter fell asleep at the wheel on this one.”

The Cooking Club of America Landing Page Review descries an average landing page, and many different ways to improve on it, such as adding better images and tweaking the copy.

The Mequoda Library equips you with the information you need to be a better publisher online. It can take you from start to finish in turning your publication into a successful online business or help you improve your established website network. Whether you intend to charge for content or collect advertising revenue, the Mequoda Library can help you do better. The Library’s clean design and ease of navigation intends to get members the information they need quickly to get them on their way to becoming more successful online publishers.

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Handbooks

Case Studies

Expert Reviews

Software

Wine Spectator's Sips & Tips: Email Newsletter Review

InternationalLiving.com Travel Website Design Review

The Wall Street Journal’s Media and Marketing Edition: Email Newsletter Review

Implement a Mequoda Marketing System

Create User-Centric Websites

Join Don at:
SIPA's 25th Annual Mid-Year Marketing Conference: Gain. Market. Share.
December 8-10th, 2008

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Join Kim at:
SIPA's 25th Annual Mid-Year Marketing Conference: Gain. Market. Share.
December 8-10th, 2008